ALLY PRESTON
ELLSWORTH + IVEY - AMERICANA COLLECTION
Lead Apparel Designer
Knitwear / Graphic Apparel
SS26
The Americana Collection reimagined classic American motifs through playful graphics, bold color, and elevated knitwear. I led the collection from early concept and research through design development, artwork, color selection, and final product execution.
The goal was to create a cohesive seasonal assortment that felt nostalgic and recognizable while still feeling fresh, wearable, and true to the Ellsworth + Ivey customer.
The goal was to create a cohesive seasonal assortment that felt nostalgic and recognizable while still feeling fresh, wearable, and true to the Ellsworth + Ivey customer.
CONCEPT & CREATIVE DIRECTION
Inspired by coastal summers, vintage Americana, and heritage knitwear, I developed a visual direction rooted in nostalgic graphics, classic stripes, and relaxed silhouettes.
COLOR PALETTE
DESIGN DEVELOPMENT 01
COLOR / GRAPHIC
COLOR / GRAPHIC
SAMPLE REVIEW
FINAL PRODUCT
DESIGN DEVELOPMENT 02
COLOR / GRAPHIC
SAMPLE REVIEW
FINAL PRODUCT
DESIGN DEVELOPMENT 02
COLOR / GRAPHIC
SAMPLE REVIEW
FINAL PRODUCT
AMERICANA SWEATER ASSORMENT
Four silhouettes developed across coordinated graphics, colorways, and knit treatments.
BODY 01 - RILEY CREWNECK SWEATER
BODY 02 - CLASSIC CREWNECK SWEATER
BODY 03 - SADIE CREWNECK SWEATER
BODY 04 - KIDS’ PARKE ROLLNECK SWEATER
BODY 04 - KIDS’ PARKE ROLLNECK SWEATER