ALLISON PRESTON
E+I X SOUL CYCLE
Lead Apparel Designer
I led the design of this collaboration from concept to final pieces, focusing on creating a collection that balanced SoulCycle’s bold, high energy aesthetic with the Ellsworth + Ivey brand. My process started with defining the graphic direction, using typography, placement, and scale to capture the movement and intensity of the brand. I translated these elements across the collection with a focus on consistency and wearability, making sure each piece felt strong but still easy to style. The goal was to create pieces that feel dynamic, elevated, and aligned with both brands.