ALLY PRESTON
ELLSWORTH + IVEY - SPRING SPORT COLLECTION
Lead Apparel Designer
Women’s Knitwear & Athleisure
SS26
I worked on the Spring Sport Collection from concept through final product, creating a cohesive assortment inspired by heritage tennis and golf style. I translated classic sporting references into modern knitwear through graphic intarsias, varsity details, fresh color combinations, and relaxed silhouettes designed to move easily from the course to everyday wear.
CONCEPT & CREATIVE DIRECTION
Inspired by vintage country-club style and the idea of sport as a lifestyle, I developed a direction that combines traditional athletic references with playful graphics, polished color, and modern ease.
COLOR PALETTE
GRAPHICS
I developed a graphic language using recognizable sporting symbols, varsity typography, and abstract course-inspired compositions. Each graphic was refined for knit construction while maintaining a playful, commercially wearable feel.
DESIGN DEVELOPMENT 01
ELLE CREWNECK SWEATSHIRT
100% COTTON FRENCH TERRY
ELLE CREWNECK SWEATSHIRT
100% COTTON FRENCH TERRY
COLOR / GRAPHIC
SAMPLE REVIEW
FINAL PRODUCT
SPRING SPORT ASSORTMENT
The final assortment was developed across coordinated sport stories, balancing statement graphics, versatile colorways, and relaxed knit silhouettes.
ELLE CREWNECK SWEATSHIRT
100% COTTON FRENCH TERRY
CLASSIC CREWNECK SWEATER
60% COTTON / 40% ACRYLIC
60% COTTON / 40% ACRYLIC
RILEY CREWNECK SWEATER
100% COTTON
FINAL COLLECTION
The completed Spring Sport Collection brings heritage tennis and golf references into a playful, modern knitwear assortment. Coordinated colors, varsity details, and distinctive intarsia graphics connect the styles while giving each sporting story its own identity.
The completed Spring Sport Collection brings heritage tennis and golf references into a playful, modern knitwear assortment. Coordinated colors, varsity details, and distinctive intarsia graphics connect the styles while giving each sporting story its own identity.