ALLISON PRESTON
ELLSWORTH + IVEY - WESTERN COLLECTION
Lead Apparel Designer
A refined, heritage-driven Western aesthetic blends ranch tradition with modern versatility. Think rodeo culture, desert landscapes, and frontier utility reimagined through textured knits, subtle motifs, and elevated craftsmanship. It captures a “heritage-as-lifestyle” mindset, balancing rugged authenticity with quiet luxury, incorporating artisanal details, worn-in finishes, and effortless ease.
I led the design of this collection from concept to final pieces, focusing on a modern Western inspired direction shaped by the country trend. My process started with developing the graphic language of the collection by exploring typography, placement, and subtle motifs to create a cohesive visual identity. I translated these elements across the pieces with a focus on balance and consistency, making sure the graphics felt intentional and not overdone. From there, I applied them to clean, wearable silhouettes, keeping the overall look elevated, versatile, and easy to style.